The Future of Marketing - Chameleon Marketing

I was reading through tons of Internet Marketing materials and went into a dream state with a powerful paraliminal. In my dream, I came up with this concept of Chameleon Marketing and I believe that the top marketers of the future will adopt the characteristics of a chameleon. Butterfly Marketing has taken the internet by storm and it’s about how making tiny changes in your systems can make visitors come back with more visitors through word of mouth. I truly admire the concept of Butterfly Marketing, because concepts of marketing have been articulated through a beautiful existence. I’m trying to do the same here, although with, what I personally feel, quite an ugly creature.

Once again, before I carry on with this post, remember my blog: First Million Challenge and feel free to get your friends to visit my blog. Sorry for the constant self-promotion, but I got to keep reminding you of my blog or you will not remember to come back. When my blog hits 10,000 visitors everyday, maybe I won’t self-promote in my posts. Until then, sorry that you have to hear me rant in every post. If you don’t want to hear my rantings, simply refer this blog to your friends and everyone you know until I get 10,000 visitors everyday flooding into this blog, haha. Anyway, here comes my post…

Chameleons camouflage
Chameleons are totally cool in the sense that they can totally camouflage into the environment and it’s done so naturally. In a way, I like to think of it as a powerful marketing strategy. By hiding in the background and choosing preys and hiding from predators, chameleons are able to survive. Businesses who adopt such a strategy in their marketing will be likely to pick on markets that they can conquer and try to avoid the attention of stronger competitors. By constantly preying on digestable markets, businesses get fatter and are able to pick on larger markets. Even Microsoft didn’t become a juggernaut by openly challenging big companies at the start. They skillfully integrated their software into IBM’s computers. To IBM, this was extra value for their customers. The intentions of such marketing is often camouflaged so well that consumers do not see it as any threat. However, years later, Microsoft has grown to become the largest software company and integration marketing played a very important role in this success story.

Chameleons Adapt To The Landscape
If chameleons turn blue when they are on grass and white when they are on tree branches, their camouflage will not do them any good. Maybe they won’t even last a few seconds in the game of survival of the fittest. Like a jungle, the business landscape is extremely competitive nowadays and your competitors are always spying on you. Consumers are also fickle-minded and their preferences change faster than marketers can turn their heads. Consumers and your competitors are interlinked, since your competitors’ marketing might cause consumers preferences to change. Likewise, changes in consumers’ preferences will likely cause some reactions in your competitors, at least those that are savvy enough.

Without adapting to the landscape, tragedies have been born through history. Imagine selling walkmans at our time and you will likely collect dust. With walkmans, we still see them get phased out gradually, but many businesses do not have that luxury, especially online businesses. I still remembered that the most popular search engines used to be excite and altavista. Google came along with superior search technology and I found myself stopped using those two search engines totally when I first met google. Consumers’ preferences changes so fast and before marketers know it, previously loyal customers may be flocking to their competitors. It is therefore extremely important that businesses keep themselves updated of the environment and constantly please their customers.

If your competitor is really that strong and you do not have the capability to compete, why not adapt to its strengths and cooperate? Form joint ventures and please consumers even more with combined expertise, rather than getting into a lose-lose situation, when both spend redundant dollars trying to outsmart each other. Once again, a successful joint venture we can refer to is Microsoft’s case, which is a perfect example of a successful joint venture. Regardless of the decisions made, the most important point to take note of is the fact that being adaptable is extremely important in this infomation age.

Finally, the most important thing you have to do today is:
Tell everyone you know of this blog

Ok… it may not be funny, but it was just a joke. I don’t mean that you shouldn’t promote my blog though, go ahead and make this man happy. Anyway, think about what I blogged today and let me know any comments you may have. One brain can only do that much and I will appreciate any comments that can build on this marketing concept.